Websites are the silent sales forces for every company. Websites, once built and deployed, work twenty-four hours a day, seven days a week, with no breaks. They don’t take vacations, lunch breaks, or sick days. Websites are the digital marketing arm of the company that is always working and allows potential customers to browse at their own pace without getting the obvious sales pitch.
The target audience intentionally clicked on the site and initiated the consumption of content. The great thing is that customers don’t see the website as a salesperson but rather as a way to form an option about your company and gain information about what the company does. This is where you need to invest and utilize the power of the website to maximize your digital ecosystem.
It’s very important to take the time and money to craft your story visually and give the customer a customized digital experience that captures their attention and business. Unfortunately, a commonly held belief in business is that you just need to get a website up. It doesn’t have to be great. You just need to have one. Ok, well, the flaw in that mindset comes when you realize that the first thing a potential customer is going to do upon hearing of your company is look you up online to look at your website.
The harsh reality is you have seconds for potential customers to formulate their options for your company. The failure to capture attention in those few seconds means they will leave the page and will not explore the site further. You never get a second chance to make a first impression, so it’s essential you invest time and money in getting it right. Think about it if we didn’t like to be told stories, we wouldn’t watch movies. Your homepage should make that bold impression unique to your company this is where you think outside the box, and the entire goal is to capture the attention of all who click on the page. Once you’ve sparked the interest and intrigue, you start crafting the story of who you are as a company and what you do.
Another key factor to the website is that each page the target audience clicks on should unfold another part of the story and add a new element to keep their attention and continue to click through. This is the power of the website as a salesperson to visually craft and tell your story in a way that a physical person can’t. Take the time to craft a website that captures target audiences in an experience about your company.
If you need help telling your story online, reach out, and let us see how we can help your business. We can't wait to meet you!