What Makes A Good Website?

In this technology era, you’d be hard-pressed to find a consumer willing to make a purchase from a company that doesn’t have a website. A good website establishes a brand’s authenticity, credibility, and trustworthiness.
 
Content-First Design
 
Start with content. The traditional web design process left content for last – filling in the gaps on the template site with lorem ipsum, or dummy text, to demonstrate the graphic elements of the site. Write your site’s main content and design the site to optimize it, not the other way around. Content is one of the most important – if not the most important – elements of a website.
 
Flawless Functionality
 
An ineffective or nonfunctioning website can turn off users, increase your bounce rate, and hurt your brand’s reputation. Ensure that all links, contact forms, site searches, and other applications work quickly and flawlessly. After your site is up and running, continue to do performance checks regularly to ensure consistent quality.
 
Optimized Usability
 
Before you build your website, learn the fundamentals of user experience (UX). UX optimizes a user’s experience while on your website. From posting relevant, engaging content to ensuring your page works flawlessly across devices, there are many steps to optimizing a site’s usability. Navigation should be clear, simple, and with fast page load times.
 
Attractive Appearance
 
Spend time perfecting the appearance of your website. Keep up with current web design trends, including hidden menus for mobile site design and beautiful, high-definition imagery. Your site should reflect your brand and the products/services you offer, whether that brand is polished and professional or fun and creative.