As a business here in Knoxville, Tennessee, or anywhere for that matter, you may be developing your digital marketing initiatives. Even though your business is local, it is still important to build your web presence and gain more traffic online.
There are three main areas to focus your digital marketing strategy:
- Earned Media
Your most effective means of marketing as a business is word of mouth. If your business provides a product or service your customers enjoy, they are more likely to share information about you and recommend your business to others.
Media outlets and journalists are another great source of earned media. This type of referral comes with a heavy time investment. While this media is most beneficial and drives organic results, time and effort are required to gain a positive reputation.
- Paid Media
This type of media promotes your business through a channel you do not already own. This means you will be paying somehow for the advertising that is being shown of your business. Typical paid media platforms are Google, Facebook, and other website sponsorships.
Paid media is a less personal approach to getting your name and brand out there. Your company will show up in a search engine or social media platform in hopes to encourage clicks back to your site.
- Owned Media
This type of advertising is a great way to get existing customers to keep coming back for more. You are using your own website and digital real estate to further advertise your business and other products and services you offer.
Keeping your website relevant is key to owned media success. Customers like to see you are giving them information and products that are meaningful to them at the time of their visit. This will keep them coming back for more
Incorporating these three steps into your digital marketing strategy can bring your small business to the next level and have you competing with large corporations. Ask us how we can help your small business start dominating your market. Call us today @ 865-999-0102.