Using the Psychology of Color in Your Marketing

Businesses must invest in marketing if they are to grow. The target audience must be analyzed so content can be crafted to their needs and interests, a business’s website needs to work on all types of devices, and social media needs to be utilized. Color has an enormous impact on the success of your marketing, but it needs to be used correctly. Often marketing professionals spend only a small amount of time on color and how it affects users. Don’t miss out on this powerful way to connect.

Use Color to Create Emotion. Color triggers feelings and results in actions. Shoppers identify blue with feelings of trust and security; you see it on banks, insurance companies, and law enforcement uniforms. Yellow is energetic, an attention-grabber that makes an item stand out. Red doesn’t just stimulate charging bulls – it increases the heart rate in people, too, often causing a feeling of urgency. Savvy marketers use red with clearance items to let shoppers know they might miss out on a deal if they don’t grab it right away.

Use Color to Highlight Your Brand. A study of the world’s top 100 brands analyzed their logos and found 95% of them only used one or two colors. If you’re using more than that in your logo, you might be using too much. Use color to promote brand recognition and create consumer confidence.

Use Color to Improve Site Usability. Color can increase your conversion rate by showing customers where to look. Our brains process images faster than text, so the colors on your page influence where visitors focus. Don’t just flood your site with color – create readable text on a light background and use color to emphasize key points. Make the action you want them to take really stand out. Customers are more likely to respond to your call to action if it is red.

Use Color to Spur Action. Ninety percent of product assessment is based on color. Shoppers report making buying choices based on color alone. They also say they would choose not to buy an item if it didn’t come in their preferred color, even if it met all their other criteria.

Grab consumer attention and get the results you want. Understand color’s impact on viewers to make the most of your marketing.

Incorporating color digital marketing strategy can bring your small business to the next level and have you competing with large corporations. Ask us how we can help your small business start dominating your market in Knoxville, TN or across the country. Call us today @ 865-999-0102.