In today’s technology- and ecommerce-driven world, your website is often a consumer’s first interaction with your brand. You want this first impression to be as flawless as possible. There are some important practices to keep in mind if you want to get the best results.
The design of your website is the first thing visitors will notice. If you’re using overpowering colors, low-quality images, or confusing layouts, viewers likely won’t get past the home page. Your site needs to clearly and beautifully tell your story to hook potential customers.
You wouldn’t put your contact information on your Shop page, would you? Every owner should put thought into their navigation and content. The options should flow sensibly, and the information needs to be relevant. Potential and existing customers will use your site as a resource while they’re shopping, so ensure it all makes sense.
Even if your website is beautiful, it won’t do much good if it isn’t usable. Every tab and option on your page must function flawlessly. It’s a good idea to test the site yourself on a variety of devices to make sure everything is in line.
Search Engine Optimization
Search engine optimization (SEO) is one of the most popular (and important) terms related to your web page. Engines like Google use special algorithms to determine the order search results are displayed. The higher you rank within these analytic metrics, the more likely it is people will find your site. SEO involves things like keywords and back-linking. If you aren’t familiar with SEO, it’s a good idea to invest in some help from experts.
Last but not least, your site needs to be mobile-friendly. More people are accessing the web through smartphones than laptops and desktops, so you may miss out on a lot of customers if your page isn’t flexible enough for everyone to easily access.