Drive Business with Social Media

It is a given that social media is a necessary and effective marketing tool for business. However, the high degree of success that is possible may be elusive for some. Here are a few tips for how you can get real results with social media.

Understand the Differences

Social media is unlike other forms of marketing. It is important to understand the concept behind it and why it works. Realize that it is really putting your company out there. Transparency is a vital part of the equation. Your viewers want to feel like they are getting to know you and are part of your community. You don’t just want to get people talking to you; you want them talking with each other about you, so growth occurs.

Dip Your Toes in the Water

A full-fledged dive into the deep end could end up being a belly flop. Test the waters by dipping your toes in first. You don’t need to have a presence on every social media venue at once. Start with ones that mesh with your mission. Consider Facebook, Twitter, and LinkedIn for the variety of the audience.

Know Your Goals and Commit

Once you are in the water, you can’t just get out, dry off, and call it a day. You need to constantly measure your results based on the specific goals you set, and post actively. Not keeping your social media sites fresh can be detrimental to your business.

Finally, don’t be afraid to get professional assistance. Experts in the field can help set up your accounts and provide relevant and engaging content. They can help you fully comprehend social media and how to achieve the results you desire.

What Makes A Good Website?

In this technology era, you’d be hard-pressed to find a consumer willing to make a purchase from a company that doesn’t have a website. A good website establishes a brand’s authenticity, credibility, and trustworthiness.
 
Content-First Design
 
Start with content. The traditional web design process left content for last – filling in the gaps on the template site with lorem ipsum, or dummy text, to demonstrate the graphic elements of the site. Write your site’s main content and design the site to optimize it, not the other way around. Content is one of the most important – if not the most important – elements of a website.
 
Flawless Functionality
 
An ineffective or nonfunctioning website can turn off users, increase your bounce rate, and hurt your brand’s reputation. Ensure that all links, contact forms, site searches, and other applications work quickly and flawlessly. After your site is up and running, continue to do performance checks regularly to ensure consistent quality.
 
Optimized Usability
 
Before you build your website, learn the fundamentals of user experience (UX). UX optimizes a user’s experience while on your website. From posting relevant, engaging content to ensuring your page works flawlessly across devices, there are many steps to optimizing a site’s usability. Navigation should be clear, simple, and with fast page load times.
 
Attractive Appearance
 
Spend time perfecting the appearance of your website. Keep up with current web design trends, including hidden menus for mobile site design and beautiful, high-definition imagery. Your site should reflect your brand and the products/services you offer, whether that brand is polished and professional or fun and creative.