You Have Questions, We Have Answers

Having a website designed is a process. Part of that is being sure you’ve selected the right company for the job. When we talk with companies that are considering our services, there are a few questions that inevitably come up. We’re glad they do, because communication is the key to a successful and satisfactory relationship. That said, we want to share the four most common questions we get at Air Spark.
 

  1. How long will it take to build my website? Every website is different. It will depend on the complexity of the project, among other things. In most cases, you can expect your website to be up and running in 4 to 8 weeks. Once we’ve had a preliminary discussion with you and have a plan in place, we are happy to give you a more definite timeline. 
  2. What to do about hosting? If you do a Google search, you will see there are plenty of hosting companies available. We can provide assistance with choosing one that fits your needs. Alternatively, Air Spark offers one of the best hosting platforms available. We’re happy to go over its features and benefits to see if it makes sense for your business.
  3. Will my site be mobile-friendly? Every website we design is mobile-friendly. We recognize that a large percentage of the population has shifted to mobile devices exclusively, and it would be foolish to exclude them.
  4. Will I own my site and files after the project is complete? Absolutely! It is right in our contract that you are the full owner of all website files and data. Your website will be beautiful and effective – and completely yours.

 
We welcome any questions you may have. We want you to feel completely comfortable and confident that you’ve chosen the best company for your new website design. Contact us today and let’s get started to Spark Up Your Web!

Show Up First on Google

When you Google the product or service your company offers, do you see it on the first page of results? If you don’t have a firm grasp of search engine optimization (SEO) and Google AdWords, odds are the answer is no. SEO is the process of how to rank higher on search engines and – more importantly – attract consumers.
 
Understand SEO
 
The most important strategy for boosting your search result ranking is SEO, which encompasses a site’s technical and creative elements, instructing site managers how to improve rankings. SEO tailors a site to meet the requirements of the web’s leading search engines – Google, Yahoo, and Bing.
 
Use Google AdWords with SEO
 
A common confusion during website design is the difference between search engine optimization and Google AdWords. Website managers use them together, but they are distinct. SEO is digital marketing that helps your website rank higher in search engine results, which is called Organic Search Results. AdWords is a Google-created advertising platform that helps company advertisements rank at the top of the search results page.
 
Using both SEO and AdWords helps your website make the first page of Google results when users search for identical or similar terms. Best practice for the highest rankings is to use SEO and AdWords together. Your site should rank in top positions during organic searches, as well as target users who aren’t familiar with your brand. These tools ensure your target audience sees your brand regardless of the exact search terms they use.
 
Utilize Keywords
 
The Google AdWords Keyword Planner is an excellent place to engaging with keywords. Discover current keyword trends in your niche and create a plan for adding them to your site. Use keywords in your title tag, meta description, page title, text, domain name, and links, if possible, but don’t overdo it – overuse of keywords reflects poorly in search engine results.
 
Measure Your SEO Efforts
 
Once you’ve optimized your site for search engines, test it. Check your site’s performance to stay on top of ever-changing Google SEO algorithms, best practices, and design trends. The best way to measure your site’s performance is to work with digital media experts.

Drive Business with Social Media

It is a given that social media is a necessary and effective marketing tool for business. However, the high degree of success that is possible may be elusive for some. Here are a few tips for how you can get real results with social media.

Understand the Differences

Social media is unlike other forms of marketing. It is important to understand the concept behind it and why it works. Realize that it is really putting your company out there. Transparency is a vital part of the equation. Your viewers want to feel like they are getting to know you and are part of your community. You don’t just want to get people talking to you; you want them talking with each other about you, so growth occurs.

Dip Your Toes in the Water

A full-fledged dive into the deep end could end up being a belly flop. Test the waters by dipping your toes in first. You don’t need to have a presence on every social media venue at once. Start with ones that mesh with your mission. Consider Facebook, Twitter, and LinkedIn for the variety of the audience.

Know Your Goals and Commit

Once you are in the water, you can’t just get out, dry off, and call it a day. You need to constantly measure your results based on the specific goals you set, and post actively. Not keeping your social media sites fresh can be detrimental to your business.

Finally, don’t be afraid to get professional assistance. Experts in the field can help set up your accounts and provide relevant and engaging content. They can help you fully comprehend social media and how to achieve the results you desire.

What Makes A Good Website?

In this technology era, you’d be hard-pressed to find a consumer willing to make a purchase from a company that doesn’t have a website. A good website establishes a brand’s authenticity, credibility, and trustworthiness.
 
Content-First Design
 
Start with content. The traditional web design process left content for last – filling in the gaps on the template site with lorem ipsum, or dummy text, to demonstrate the graphic elements of the site. Write your site’s main content and design the site to optimize it, not the other way around. Content is one of the most important – if not the most important – elements of a website.
 
Flawless Functionality
 
An ineffective or nonfunctioning website can turn off users, increase your bounce rate, and hurt your brand’s reputation. Ensure that all links, contact forms, site searches, and other applications work quickly and flawlessly. After your site is up and running, continue to do performance checks regularly to ensure consistent quality.
 
Optimized Usability
 
Before you build your website, learn the fundamentals of user experience (UX). UX optimizes a user’s experience while on your website. From posting relevant, engaging content to ensuring your page works flawlessly across devices, there are many steps to optimizing a site’s usability. Navigation should be clear, simple, and with fast page load times.
 
Attractive Appearance
 
Spend time perfecting the appearance of your website. Keep up with current web design trends, including hidden menus for mobile site design and beautiful, high-definition imagery. Your site should reflect your brand and the products/services you offer, whether that brand is polished and professional or fun and creative.