4 Things Users Look for in a Website

A good website caters to its target audience. It predicts user needs and optimizes UX to keep site traffic from bouncing. Developing a successful website starts with understanding what the modern-day user wants. Here is 4 things Users Look for in a Website and the key to making your site a success.

Relevant Content

Most of the time, people come to your website because they are searching for information. Deliver content that benefits your readers and they will keep coming back. Good websites identify what’s important to their users and show off their expertise in those areas. One of the main ways search engines find your website is through content. Use keywords to describe your products or services and help customers find you.

Content gives you an opportunity to link to other pages on your website. When you do, you give customers easy access to more information and help search engines connect to more pages in your site.

Skimmable Pages

Users want information, but they don’t want to have to work for it. User-friendly web pages let customers find what they need at a glance. Avoid long words and sentences by keeping content concise. Make text and typography easy to read. Use headings and bullet lists to break up long portions of text and make key information easy to find.

Quality Backlinks

Backlinks are links to your webpage from other sources. Search engines like Google prioritize websites with backlinks from other sites that are both authoritative and relevant. They help get referral traffic, which typically has a low bounce rate.

Original Images

Images grab user attention. Your website’s images will likely form the first impression, so quality photos and other imagery are crucial to success. Images connect with user emotions and draw them in to your site. They make users more likely to trust you or turn them away. Some studies show that images using human faces can cause conversion rates to double, while stock photos reduce user trust.

Attract more users to your website and improve conversions through thoughtful website design. Optimize UX to create a successful website customers come back to again and again. If you would like to see how you can improve the performance of your website and start dominating your market in Knoxville, TN or across the country, Call us today at 865-999-0102 or Get A Free Quote Now

When is it Time for a Website Redesign?

Every website has a life cycle. Changing market trends and user demands mean to stay in the game, you need to make sure your website continues to perform well. 

Signs of Trouble

If your site shows any of the following signs, you should consider investing in a redesign strategy:

  • You haven’t redesigned it in ages
  • There are reports of slow download speeds
  • Your stats show that sales are coming from every other marketing channel you use except your website

The Dizzying Pace of Change

If you haven’t made sure your site presents a seamless user experience across all devices, that alone should prompt you to update it. Users want an easy-to-navigate experience. They can be using any number of devices, including desktops, laptops, tablets, and mobile phones. They want to be confident that the graphic presentation of your website will be portable and easy to navigate, and that the download performance will be reliable.

You also may have made changes to your own brand identity, products, or services that you want to highlight in the next version of your site.

Gut-Check Time

There are reasons not to redesign. A careful analysis of your expected ROI should help you sort out the good reasons from possible bad ones. Two examples of bad reasons are that your best friend thinks you should do it, or that your biggest competitor just redesigned theirs.

What’s Next for a Great Site

Your next step will be finding the best blend of appealing design, marketing savvy, and technical performance.

Marketing experts stress the importance of capturing sales leads at the top of the marketing funnel and converting them to sales. A website should be no exception! If you would like to see how you can improve the performance of your website and start dominating your market in Knoxville, TN or across the country, Call us today at 865-999-0102 or Get A Free Quote Now

Using the Psychology of Color in Your Marketing

Businesses must invest in marketing if they are to grow. The target audience must be analyzed so content can be crafted to their needs and interests, a business’s website needs to work on all types of devices, and social media needs to be utilized. Color has an enormous impact on the success of your marketing, but it needs to be used correctly. Often marketing professionals spend only a small amount of time on color and how it affects users. Don’t miss out on this powerful way to connect.

Use Color to Create Emotion. Color triggers feelings and results in actions. Shoppers identify blue with feelings of trust and security; you see it on banks, insurance companies, and law enforcement uniforms. Yellow is energetic, an attention-grabber that makes an item stand out. Red doesn’t just stimulate charging bulls – it increases the heart rate in people, too, often causing a feeling of urgency. Savvy marketers use red with clearance items to let shoppers know they might miss out on a deal if they don’t grab it right away.

Use Color to Highlight Your Brand. A study of the world’s top 100 brands analyzed their logos and found 95% of them only used one or two colors. If you’re using more than that in your logo, you might be using too much. Use color to promote brand recognition and create consumer confidence.

Use Color to Improve Site Usability. Color can increase your conversion rate by showing customers where to look. Our brains process images faster than text, so the colors on your page influence where visitors focus. Don’t just flood your site with color – create readable text on a light background and use color to emphasize key points. Make the action you want them to take really stand out. Customers are more likely to respond to your call to action if it is red.

Use Color to Spur Action. Ninety percent of product assessment is based on color. Shoppers report making buying choices based on color alone. They also say they would choose not to buy an item if it didn’t come in their preferred color, even if it met all their other criteria.

Grab consumer attention and get the results you want. Understand color’s impact on viewers to make the most of your marketing.

Incorporating color digital marketing strategy can bring your small business to the next level and have you competing with large corporations. Ask us how we can help your small business start dominating your market in Knoxville, TN or across the country. Call us today @ 865-999-0102.


Utilize Digital Marketing to Enhance Your Small Business

As a small business here in Knoxville, Tennessee, or anywhere for that matter, you may be developing your digital marketing initiatives. Even though your business is small and local, it is still important to build your web presence and gain more traffic online and in your store.

There are three main areas to focus your digital marketing strategy:

  1. Earned Media

    Your most effective means of marketing as a small business is word of mouth. If your business provides a product or service your customers enjoy, they are more likely to share information about you and recommend your business to others.

    Media outlets and journalists are another great source of earned media. This type of referral comes with a heavy time investment. While this media is most beneficial and drives organic results, time and effort are required to gain a positive reputation.

  2. Paid Media

    This type of media promotes your business through a channel you do not already own. This means you will be paying somehow for the advertising that is being shown of your business. Typical paid media platforms are Google, Facebook, and other website sponsorships.

    Paid media is a less personal approach to getting your name and brand out there. Your company will show up in a search engine or social media platform in hopes to encourage clicks back to your site.

  3. Owned Media

    This type of advertising is a great way to get existing customers to keep coming back for more. You are using your own website and digital real estate to further advertise your business and other products and services you offer.

    Keeping your website relevant is key to owned media success. Customers like to see you are giving them information and products that are meaningful to them at the time of their visit. This will keep them coming back for more

Incorporating these three steps into your digital marketing strategy can bring your small business to the next level and have you competing with large corporations. Ask us how we can help your small business start dominating your market. Call us today @ 865-999-0102.

Optimize Your Website in 4 Simple Steps

To keep up with competitors and put your website on the map, SEO is a great tool. SEO (search engine optimization) includes any tactic that can improve your rankings on a search page. Incorporating keywords is a good start, but search engine technology has advanced beyond that. Here are some tips for optimizing your website for search engines.

  1. Research Keywords

Before you begin, choose a selection of targeted keywords. These keywords include words and phrases people would use to search for whatever you are offering. Look at the keyword lists of competitors for inspiration. Use analytic programs to track search traffic and adjust keyword usage accordingly.

  1. Create Content for Real Humans

Search engines are getting smarter. In order to find the best results for a user, search engines decipher between valuable content and spam. Developing organic, useful, informative content for your website will give you high rankings on search platforms.

Use keywords sparingly. About one keyword for every 100 words should do the trick. Keyword-stuffing can cause search engines to flag the content as spam and make your site harder to find.

  1. Keep Users Engaged

Another way search engines are advancing is by including user engagement factors in their search algorithms. When users spend a long time looking at and interacting with your site, this is a good indication that it is useful. This engagement data will be used when determining where you place on a search page.

Embedding quality videos on your site is a great way to increase user engagement. Creating a transcript for these videos can also help with SEO, especially if the videos are uploaded to YouTube.

  1. Utilize Meta Tags and Anchor Text

Meta tags describe the content of a page on a search engine. They do not show up on the page, itself, and are merely a search tool. Pages with relevant, well-formulated meta tags are found easier in keyword searches. Similarly, relevant anchor text for hyperlinks adds yet another element to help search engines find a site.

These four techniques are a good start to priming your site for SEO. Remember to keep track of your site traffic to mark progress and alter as needed.

5 Best Practices For Winning Websites

In today’s technology- and ecommerce-driven world, your website is often a consumer’s first interaction with your brand. You want this first impression to be as flawless as possible. There are some important practices to keep in mind if you want to get the best results.


The design of your website is the first thing visitors will notice. If you’re using overpowering colors, low-quality images, or confusing layouts, viewers likely won’t get past the home page. Your site needs to clearly and beautifully tell your story to hook potential customers.



You wouldn’t put your contact information on your Shop page, would you? Every owner should put thought into their navigation and content. The options should flow sensibly, and the information needs to be relevant. Potential and existing customers will use your site as a resource while they’re shopping, so ensure it all makes sense.



Even if your website is beautiful, it won’t do much good if it isn’t usable. Every tab and option on your page must function flawlessly. It’s a good idea to test the site yourself on a variety of devices to make sure everything is in line.


Search Engine Optimization

Search engine optimization (SEO) is one of the most popular (and important) terms related to your web page. Engines like Google use special algorithms to determine the order search results are displayed. The higher you rank within these analytic metrics, the more likely it is people will find your site. SEO involves things like keywords and back-linking. If you aren’t familiar with SEO, it’s a good idea to invest in some help from experts.


Mobile Utilization

Last but not least, your site needs to be mobile-friendly. More people are accessing the web through smartphones than laptops and desktops, so you may miss out on a lot of customers if your page isn’t flexible enough for everyone to easily access.

You Have Questions, We Have Answers

Having a website designed is a process. Part of that is being sure you’ve selected the right company for the job. When we talk with companies that are considering our services, there are a few questions that inevitably come up. We’re glad they do, because communication is the key to a successful and satisfactory relationship. That said, we want to share the four most common questions we get at Air Spark.

  1. How long will it take to build my website? Every website is different. It will depend on the complexity of the project, among other things. In most cases, you can expect your website to be up and running in 4 to 8 weeks. Once we’ve had a preliminary discussion with you and have a plan in place, we are happy to give you a more definite timeline. 
  2. What to do about hosting? If you do a Google search, you will see there are plenty of hosting companies available. We can provide assistance with choosing one that fits your needs. Alternatively, Air Spark offers one of the best hosting platforms available. We’re happy to go over its features and benefits to see if it makes sense for your business.
  3. Will my site be mobile-friendly? Every website we design is mobile-friendly. We recognize that a large percentage of the population has shifted to mobile devices exclusively, and it would be foolish to exclude them.
  4. Will I own my site and files after the project is complete? Absolutely! It is right in our contract that you are the full owner of all website files and data. Your website will be beautiful and effective – and completely yours.

We welcome any questions you may have. We want you to feel completely comfortable and confident that you’ve chosen the best company for your new website design. Contact us today and let’s get started to Spark Up Your Web!

Show Up First on Google

When you Google the product or service your company offers, do you see it on the first page of results? If you don’t have a firm grasp of search engine optimization (SEO) and Google AdWords, odds are the answer is no. SEO is the process of how to rank higher on search engines and – more importantly – attract consumers.
Understand SEO
The most important strategy for boosting your search result ranking is SEO, which encompasses a site’s technical and creative elements, instructing site managers how to improve rankings. SEO tailors a site to meet the requirements of the web’s leading search engines – Google, Yahoo, and Bing.
Use Google AdWords with SEO
A common confusion during website design is the difference between search engine optimization and Google AdWords. Website managers use them together, but they are distinct. SEO is digital marketing that helps your website rank higher in search engine results, which is called Organic Search Results. AdWords is a Google-created advertising platform that helps company advertisements rank at the top of the search results page.
Using both SEO and AdWords helps your website make the first page of Google results when users search for identical or similar terms. Best practice for the highest rankings is to use SEO and AdWords together. Your site should rank in top positions during organic searches, as well as target users who aren’t familiar with your brand. These tools ensure your target audience sees your brand regardless of the exact search terms they use.
Utilize Keywords
The Google AdWords Keyword Planner is an excellent place to engaging with keywords. Discover current keyword trends in your niche and create a plan for adding them to your site. Use keywords in your title tag, meta description, page title, text, domain name, and links, if possible, but don’t overdo it – overuse of keywords reflects poorly in search engine results.
Measure Your SEO Efforts
Once you’ve optimized your site for search engines, test it. Check your site’s performance to stay on top of ever-changing Google SEO algorithms, best practices, and design trends. The best way to measure your site’s performance is to work with digital media experts.

Drive Business with Social Media

It is a given that social media is a necessary and effective marketing tool for business. However, the high degree of success that is possible may be elusive for some. Here are a few tips for how you can get real results with social media.

Understand the Differences

Social media is unlike other forms of marketing. It is important to understand the concept behind it and why it works. Realize that it is really putting your company out there. Transparency is a vital part of the equation. Your viewers want to feel like they are getting to know you and are part of your community. You don’t just want to get people talking to you; you want them talking with each other about you, so growth occurs.

Dip Your Toes in the Water

A full-fledged dive into the deep end could end up being a belly flop. Test the waters by dipping your toes in first. You don’t need to have a presence on every social media venue at once. Start with ones that mesh with your mission. Consider Facebook, Twitter, and LinkedIn for the variety of the audience.

Know Your Goals and Commit

Once you are in the water, you can’t just get out, dry off, and call it a day. You need to constantly measure your results based on the specific goals you set, and post actively. Not keeping your social media sites fresh can be detrimental to your business.

Finally, don’t be afraid to get professional assistance. Experts in the field can help set up your accounts and provide relevant and engaging content. They can help you fully comprehend social media and how to achieve the results you desire.

What Makes A Good Website?

In this technology era, you’d be hard-pressed to find a consumer willing to make a purchase from a company that doesn’t have a website. A good website establishes a brand’s authenticity, credibility, and trustworthiness.
Content-First Design
Start with content. The traditional web design process left content for last – filling in the gaps on the template site with lorem ipsum, or dummy text, to demonstrate the graphic elements of the site. Write your site’s main content and design the site to optimize it, not the other way around. Content is one of the most important – if not the most important – elements of a website.
Flawless Functionality
An ineffective or nonfunctioning website can turn off users, increase your bounce rate, and hurt your brand’s reputation. Ensure that all links, contact forms, site searches, and other applications work quickly and flawlessly. After your site is up and running, continue to do performance checks regularly to ensure consistent quality.
Optimized Usability
Before you build your website, learn the fundamentals of user experience (UX). UX optimizes a user’s experience while on your website. From posting relevant, engaging content to ensuring your page works flawlessly across devices, there are many steps to optimizing a site’s usability. Navigation should be clear, simple, and with fast page load times.
Attractive Appearance
Spend time perfecting the appearance of your website. Keep up with current web design trends, including hidden menus for mobile site design and beautiful, high-definition imagery. Your site should reflect your brand and the products/services you offer, whether that brand is polished and professional or fun and creative.