Utilize Digital Marketing to Enhance Your Business

As a business here in Knoxville, Tennessee, or anywhere for that matter, you may be developing your digital marketing initiatives. Even though your business is local, it is still important to build your web presence and gain more traffic online.

There are three main areas to focus your digital marketing strategy:

  1. Earned Media

    Your most effective means of marketing as a business is word of mouth. If your business provides a product or service your customers enjoy, they are more likely to share information about you and recommend your business to others.

    Media outlets and journalists are another great source of earned media. This type of referral comes with a heavy time investment. While this media is most beneficial and drives organic results, time and effort are required to gain a positive reputation.

  2. Paid Media

    This type of media promotes your business through a channel you do not already own. This means you will be paying somehow for the advertising that is being shown of your business. Typical paid media platforms are Google, Facebook, and other website sponsorships.

    Paid media is a less personal approach to getting your name and brand out there. Your company will show up in a search engine or social media platform in hopes to encourage clicks back to your site.

  3. Owned Media

    This type of advertising is a great way to get existing customers to keep coming back for more. You are using your own website and digital real estate to further advertise your business and other products and services you offer.

    Keeping your website relevant is key to owned media success. Customers like to see you are giving them information and products that are meaningful to them at the time of their visit. This will keep them coming back for more

Incorporating these three steps into your digital marketing strategy can bring your small business to the next level and have you competing with large corporations. Ask us how we can help your small business start dominating your market. Call us today @ 865-999-0102.

You Have Questions, We Have Answers

Having a website designed is a process. Part of that is being sure you’ve selected the right company for the job. When we talk with companies that are considering our services, there are a few questions that inevitably come up. We’re glad they do, because communication is the key to a successful and satisfactory relationship. That said, we want to share the four most common questions we get at Air Spark.

  1. How long will it take to build my website? Every website is different. It will depend on the complexity of the project, among other things. In most cases, you can expect your website to be up and running in 4 to 8 weeks. Once we’ve had a preliminary discussion with you and have a plan in place, we are happy to give you a more definite timeline. 
  2. What to do about hosting? If you do a Google search, you will see there are plenty of hosting companies available. We can provide assistance with choosing one that fits your needs. Alternatively, Air Spark offers one of the best hosting platforms available. We’re happy to go over its features and benefits to see if it makes sense for your business.
  3. Will my site be mobile-friendly? Every website we design is mobile-friendly. We recognize that a large percentage of the population has shifted to mobile devices exclusively, and it would be foolish to exclude them.
  4. Will I own my site and files after the project is complete? Absolutely! It is right in our contract that you are the full owner of all website files and data. Your website will be beautiful and effective – and completely yours.

We welcome any questions you may have. We want you to feel completely comfortable and confident that you’ve chosen the best company for your new website design. Contact us today and let’s get started to Spark Up Your Web!

Drive Business with Social Media

It is a given that social media is a necessary and effective marketing tool for business. However, the high degree of success that is possible may be elusive for some. Here are a few tips for how you can get real results with social media.

Understand the Differences

Social media is unlike other forms of marketing. It is important to understand the concept behind it and why it works. Realize that it is really putting your company out there. Transparency is a vital part of the equation. Your viewers want to feel like they are getting to know you and are part of your community. You don’t just want to get people talking to you; you want them talking with each other about you, so growth occurs.

Dip Your Toes in the Water

A full-fledged dive into the deep end could end up being a belly flop. Test the waters by dipping your toes in first. You don’t need to have a presence on every social media venue at once. Start with ones that mesh with your mission. Consider Facebook, Twitter, and LinkedIn for the variety of the audience.

Know Your Goals and Commit

Once you are in the water, you can’t just get out, dry off, and call it a day. You need to constantly measure your results based on the specific goals you set, and post actively. Not keeping your social media sites fresh can be detrimental to your business.

Finally, don’t be afraid to get professional assistance. Experts in the field can help set up your accounts and provide relevant and engaging content. They can help you fully comprehend social media and how to achieve the results you desire.