Methods to Effectively Advertise Your Website Online

As technology develops, having an internet presence is becoming increasingly important for any business to succeed. Whether you have an e-commerce store or run a blog, it is vital to know how to drive traffic to your website. Try these methods to effectively advertise your website online.

Leverage Search Engines

Search engine optimization (SEO) is a foundational part of being successful online. People need to be able to easily find you. Google has created a program called Google AdWords to help businesses do just that. It displays your advertisements after a user types in a search that is relevant to your website. Though you do not have an unlimited amount of words for your advertisement, you only pay for each click on your ad, reducing the cost of the process. Search engines like Google are the lifeblood of the internet and can play a huge part in driving traffic to your site.

Social Network Advertising

Social media is massive in today’s society. Many of these platforms offer options to create advertisements on their networks. Some of them also provide the option to choose which people you want to target, giving you the opportunity to select your target audience and identify who will be the most attracted to your website. 

Pop-Ups

Pop-ups are a more controversial type of advertising. Pop-ups on other websites are often discouraged because they can be extremely frustrating for users. However, pop-ups on your own website that encourage people to subscribe or enter their email for website notifications, can be an effective way to increase your number of consistent visitors.

Blogs

Blog advertising does not refer to putting an advertisement on a person’s blog. This is also often unappealing to visitors. Develop a partnership with a blogger who can promote your website on their blog, driving their readers to visit your site.

Advertising in the digital landscape isn’t an option if you want to stay ahead of the competition and expand your business’s reach. Air Spark helps businesses in Knoxville, Tennessee and all around the United States to generate online leads and dominate their markets with online marketing. If you would like to see how you can dominate your market online, contact us for a free quote.

4 Things Users Look for in a Website

A good website caters to its target audience. It predicts user needs and optimizes UX to keep site traffic from bouncing. Developing a successful website starts with understanding what the modern-day user wants. Here is 4 things Users Look for in a Website and the key to making your site a success.

Relevant Content

Most of the time, people come to your website because they are searching for information. Deliver content that benefits your readers and they will keep coming back. Good websites identify what’s important to their users and show off their expertise in those areas. One of the main ways search engines find your website is through content. Use keywords to describe your products or services and help customers find you.

Content gives you an opportunity to link to other pages on your website. When you do, you give customers easy access to more information and help search engines connect to more pages in your site.

Skimmable Pages

Users want information, but they don’t want to have to work for it. User-friendly web pages let customers find what they need at a glance. Avoid long words and sentences by keeping content concise. Make text and typography easy to read. Use headings and bullet lists to break up long portions of text and make key information easy to find.

Quality Backlinks

Backlinks are links to your webpage from other sources. Search engines like Google prioritize websites with backlinks from other sites that are both authoritative and relevant. They help get referral traffic, which typically has a low bounce rate.

Original Images

Images grab user attention. Your website’s images will likely form the first impression, so quality photos and other imagery are crucial to success. Images connect with user emotions and draw them in to your site. They make users more likely to trust you or turn them away. Some studies show that images using human faces can cause conversion rates to double, while stock photos reduce user trust.

Attract more users to your website and improve conversions through thoughtful website design. Optimize UX to create a successful website customers come back to again and again. If you would like to see how you can improve the performance of your website and start dominating your market in Knoxville, TN or across the country, Call us today at 865-999-0102 or Get A Free Quote Now

Utilize Digital Marketing to Enhance Your Business

As a business here in Knoxville, Tennessee, or anywhere for that matter, you may be developing your digital marketing initiatives. Even though your business is local, it is still important to build your web presence and gain more traffic online.

There are three main areas to focus your digital marketing strategy:

  1. Earned Media

    Your most effective means of marketing as a business is word of mouth. If your business provides a product or service your customers enjoy, they are more likely to share information about you and recommend your business to others.

    Media outlets and journalists are another great source of earned media. This type of referral comes with a heavy time investment. While this media is most beneficial and drives organic results, time and effort are required to gain a positive reputation.

  2. Paid Media

    This type of media promotes your business through a channel you do not already own. This means you will be paying somehow for the advertising that is being shown of your business. Typical paid media platforms are Google, Facebook, and other website sponsorships.

    Paid media is a less personal approach to getting your name and brand out there. Your company will show up in a search engine or social media platform in hopes to encourage clicks back to your site.

  3. Owned Media

    This type of advertising is a great way to get existing customers to keep coming back for more. You are using your own website and digital real estate to further advertise your business and other products and services you offer.

    Keeping your website relevant is key to owned media success. Customers like to see you are giving them information and products that are meaningful to them at the time of their visit. This will keep them coming back for more

Incorporating these three steps into your digital marketing strategy can bring your small business to the next level and have you competing with large corporations. Ask us how we can help your small business start dominating your market. Call us today @ 865-999-0102.

Optimize Your Website in 4 Simple Steps

To keep up with competitors and put your website on the map, SEO is a great tool. SEO (search engine optimization) includes any tactic that can improve your rankings on a search page. Incorporating keywords is a good start, but search engine technology has advanced beyond that. Here are some tips for optimizing your website for search engines.

  1. Research Keywords

Before you begin, choose a selection of targeted keywords. These keywords include words and phrases people would use to search for whatever you are offering. Look at the keyword lists of competitors for inspiration. Use analytic programs to track search traffic and adjust keyword usage accordingly.

  1. Create Content for Real Humans

Search engines are getting smarter. In order to find the best results for a user, search engines decipher between valuable content and spam. Developing organic, useful, informative content for your website will give you high rankings on search platforms.

Use keywords sparingly. About one keyword for every 100 words should do the trick. Keyword-stuffing can cause search engines to flag the content as spam and make your site harder to find.

  1. Keep Users Engaged

Another way search engines are advancing is by including user engagement factors in their search algorithms. When users spend a long time looking at and interacting with your site, this is a good indication that it is useful. This engagement data will be used when determining where you place on a search page.

Embedding quality videos on your site is a great way to increase user engagement. Creating a transcript for these videos can also help with SEO, especially if the videos are uploaded to YouTube.

  1. Utilize Meta Tags and Anchor Text

Meta tags describe the content of a page on a search engine. They do not show up on the page, itself, and are merely a search tool. Pages with relevant, well-formulated meta tags are found easier in keyword searches. Similarly, relevant anchor text for hyperlinks adds yet another element to help search engines find a site.

These four techniques are a good start to priming your site for SEO. Remember to keep track of your site traffic to mark progress and alter as needed.

You Have Questions, We Have Answers

Having a website designed is a process. Part of that is being sure you’ve selected the right company for the job. When we talk with companies that are considering our services, there are a few questions that inevitably come up. We’re glad they do, because communication is the key to a successful and satisfactory relationship. That said, we want to share the four most common questions we get at Air Spark.
 

  1. How long will it take to build my website? Every website is different. It will depend on the complexity of the project, among other things. In most cases, you can expect your website to be up and running in 4 to 8 weeks. Once we’ve had a preliminary discussion with you and have a plan in place, we are happy to give you a more definite timeline. 
  2. What to do about hosting? If you do a Google search, you will see there are plenty of hosting companies available. We can provide assistance with choosing one that fits your needs. Alternatively, Air Spark offers one of the best hosting platforms available. We’re happy to go over its features and benefits to see if it makes sense for your business.
  3. Will my site be mobile-friendly? Every website we design is mobile-friendly. We recognize that a large percentage of the population has shifted to mobile devices exclusively, and it would be foolish to exclude them.
  4. Will I own my site and files after the project is complete? Absolutely! It is right in our contract that you are the full owner of all website files and data. Your website will be beautiful and effective – and completely yours.

 
We welcome any questions you may have. We want you to feel completely comfortable and confident that you’ve chosen the best company for your new website design. Contact us today and let’s get started to Spark Up Your Web!

Show Up First on Google

When you Google the product or service your company offers, do you see it on the first page of results? If you don’t have a firm grasp of search engine optimization (SEO) and Google AdWords, odds are the answer is no. SEO is the process of how to rank higher on search engines and – more importantly – attract consumers.
 
Understand SEO
 
The most important strategy for boosting your search result ranking is SEO, which encompasses a site’s technical and creative elements, instructing site managers how to improve rankings. SEO tailors a site to meet the requirements of the web’s leading search engines – Google, Yahoo, and Bing.
 
Use Google AdWords with SEO
 
A common confusion during website design is the difference between search engine optimization and Google AdWords. Website managers use them together, but they are distinct. SEO is digital marketing that helps your website rank higher in search engine results, which is called Organic Search Results. AdWords is a Google-created advertising platform that helps company advertisements rank at the top of the search results page.
 
Using both SEO and AdWords helps your website make the first page of Google results when users search for identical or similar terms. Best practice for the highest rankings is to use SEO and AdWords together. Your site should rank in top positions during organic searches, as well as target users who aren’t familiar with your brand. These tools ensure your target audience sees your brand regardless of the exact search terms they use.
 
Utilize Keywords
 
The Google AdWords Keyword Planner is an excellent place to engaging with keywords. Discover current keyword trends in your niche and create a plan for adding them to your site. Use keywords in your title tag, meta description, page title, text, domain name, and links, if possible, but don’t overdo it – overuse of keywords reflects poorly in search engine results.
 
Measure Your SEO Efforts
 
Once you’ve optimized your site for search engines, test it. Check your site’s performance to stay on top of ever-changing Google SEO algorithms, best practices, and design trends. The best way to measure your site’s performance is to work with digital media experts.