Every website has a life cycle. Changing market trends and user demands mean to stay in the game, you need to make sure your website continues to perform well.
Signs of Trouble
If your site shows any of the following signs, you should consider investing in a redesign strategy:
- You haven’t redesigned it in ages
- There are reports of slow download speeds
- Your stats show that sales are coming from every other marketing channel you use except your website
The Dizzying Pace of Change
If you haven’t made sure your site presents a seamless user experience across all devices, that alone should prompt you to update it. Users want an easy-to-navigate experience. They can be using any number of devices, including desktops, laptops, tablets, and mobile phones. They want to be confident that the graphic presentation of your website will be portable and easy to navigate, and that the download performance will be reliable.
You also may have made changes to your own brand identity, products, or services that you want to highlight in the next version of your site.
There are reasons not to redesign. A careful analysis of your expected ROI should help you sort out the good reasons from possible bad ones. Two examples of bad reasons are that your best friend thinks you should do it, or that your biggest competitor just redesigned theirs.
What’s Next for a Great Site
Your next step will be finding the best blend of appealing design, marketing savvy, and technical performance.
Marketing experts stress the importance of capturing sales leads at the top of the marketing funnel and converting them to sales. A website should be no exception! If you would like to see how you can improve the performance of your website and start dominating your market in Knoxville, TN or across the country, Call us today at 865-999-0102 or Get A Free Quote Now!